Endomag/Hologic – Motion Identity & Visual Exploration
My role: Motion design · 3D modelling · Animation · Visual development
I collaborated on the development of Endomag/Hologic's motion principles and visual direction as part of an initial brand refresh. This included creating animation tests to explore how the brand could move, alongside 3D explorations in Blender, developing variations of a proposed layered circular motif and experimenting with how it could interact with product imagery.
The project remained at an exploratory stage, but elements of the work helped inform the wider visual direction.
3D Exploration
